It's been a while since I last blogged. Have been busying with alot of things since I left my wanton mee stall awhile back to find a new direction for my life. Life has changed alot and remain still at the same time. But most importantly, a recent trip to KL has provided some enlightenment to Ah Hock's life. Here's what happened:
A trip to the row of seafood hawker stalls in a road in KL, there are many stalls selling seafood with locals and tourists flocking to the place. Its a buzzing place with nice smelling food, loud shouting and touting, flash light popping up everywhere. Decided to eat at a particular stall and ordered seafood, grill stingray, soup and vegetable. At first, i thought the stall is the sole provider for all the food listed in the menu but nope, the actual physical stall that I sat in front of is only in charge of seafood with other smaller individual roadside stalls providing other food listed in the menu.
There is one person who is in charge of taking orders and touting potential customers to the stall. After taking orders from customers, he proceed to the various stalls and place the orders with them and inform them the table number. After which, the various stall owners will bring the dishes to the customers' table. When we finish eating, we just need to ask the person who took our order for the bill. No need to pay individual stall owners and I believed that they have a system in place already to take care how to split the money among the stall owners.
Looking at this incident, I'm amazed that these stall owners could come up with such a complex system that might took consultants and CEOs who are earning millions to come up with such strategy. For the stalls to combine their efforts with one major stall (the one with a physical shop), it gave them more "marketing" power and also provide the major player economics of scale in providing more variety of "products" without expanding their resources. The minor players could tap on the marketing power of the major stall (i.e. the person who is touting the customers) and have their dishes on the menu to provide them with greater avenue to promote their "products". Lastly, there is a system that is invisible to the end consumers that they only need to know the major player to enjoy the variety of "products" and save them the hassle with only a point of contact (for sale and billing process). Also, at the back end the major stall owner and the individual owners have an agreement of calculating the profit sharing at the end of the day.
I'm amazed that at such a place, I can find such a complex system. There is a place for everyone in this ecosystem. It's just at which part of the ecosystem you belong to. Sometimes it take a while for you to realise that you belong to that part of the ecosystem.
Ah Hock has been out of action for awhile... Time to head back to the wanton mee stall.
p/s: for those who do not know who is Ah Hock, please read his other blog entries:
The story of Ah Hock [Part 1]: http://averagejoeattaiwan.blogspot.com/2008/03/story-of-ah-hock-wanton-mee-man.html
Letter to Ah Hock [Part 2]: http://averagejoeattaiwan.blogspot.com/2008/03/letter-to-ah-hock.html
Letter to Ah Hock [Part 3]: http://averagejoeattaiwan.blogspot.com/2008/03/letter-to-ah-hock-part-3.html
Reply from Ah Hock [Part 4]: http://averagejoeattaiwan.blogspot.com/2008/03/reply-from-ah-hock-final-series.html